First impressions count in business. People will judge you, perhaps unfairly, by the immediate impression they have of you when they first meet you. A flimsy dead-fish handshake is perceived as weakness. Dirty or rumpled clothing is perceived as uncaring. It is to your advantage to look and sound your best when meeting customers.
The same is true about the appearance of your business. Potential clients make judgments about the quality of your products and services while they are walking up to the front door of your business. Peeling paint, dirty sidewalks and burned out signs give the impression of not caring. After all, if you do not care about your company’s appearance, why would you care about the quality of your products or services?
The same is true for the landscaping of your business. Overgrown grass, dead bushes and untrimmed shrubbery suggests that you do not really care about quality. If you did, you would make your place of business look attractive.
Why is this important? Because every potential customer comes to your business with doubts and fears. Nobody wants to spend their hard-earned money and then find out that the company they hired does shoddy work. So they begin to judge you, again perhaps unfairly, the moment they make contact with you. A big part of this contact is the visual first impression when they are walking up to your business.
What landscaping problems can turn off your customers? Here are a few to consider.
Dead lawns. A dead or dying lawn is one of the biggest turn-offs for potential clients. If the business does not have the time to turn on the water, even for a few minutes per day, then they probably do not care about the customer either. Making sure your lawn is green is vitally important. Regular metered irrigation is critical for green lawns. So is fertilizer applied on schedule. In addition, planting winter grass and summer grass on schedule will keep your business’s grass looking green and beautiful.
Overgrown lawns. Even if a lawn is green it still gives a bad impression if it is overgrown. Tall grass and grass growing onto the sidewalks practically shouts “we do not care”. Regular cutting and edging of your lawn produces a neat and trimmed appearance that appeals to most potential clients as they approach your front door.
Untrimmed bushes. In Arizona many businesses have desert landscaping so there is no lawn to trim. That may be true, but then there is the problem of overgrown bushes and shrubs. Overgrown plants do not look good. Untrimmed hedges, potted shrubs and palm trees look extremely unkempt and distract from your business’s appearance.
How can you use your landscaping to create a good business impression? Water and trim the grass regularly. Plant summer and winter grass when appropriate. Trim all hedges and bushes regularly so they do not get overgrown. Simple steps like these can make a big difference in your business. So invest a little time to look at the landscape of your business like a customer would, because when your landscape looks good, your business looks good.
At Corona Landscape we dedicate ourselves to making your business look good. We will set up a schedule of regular maintenance for your business so that your business will always give a great impression without you having to think about it. Contact Corona Landscape today at 602-373-9100 or send us an email.